| |
Mr.
Bülent Bektaş who had visited the firm Motobecane during
his trip to Paris,
proposed manufacturing and assembling the Mobylette brand
motorcycles (moped) in Turkey.
Being considered as beneficial, a technical know-how agreement
for moped manufacturing was signed with the said company,
and during a meeting held on March 9, 1966, it was decided
to establish a new company, namely Beldesan Motorlu Vasıtalar
Sanayii A.Ş., which would also manufacture spark plugs
as well.
Foundation of the factory was laid on 29-04-1966 on the 10.400
sq.m. land purchased at İstinye, next to the Kavel factory.
In August 1967 Mobylette was launched into market.
Following a short period, manufacture of bicycles was on stream,
but it was quitted in 1969 in favour of Standard Belde, who
continued the business.
The rising trend of moped sales suddenly came to a
stand still in 1970 due to the applied expense tax and the
vehicle purchase tax, the latter of which was deleted later.
As a result of the measures taken, moped sales showed an increasing
trend from 1972 up to mid 1978, at which time showed signs
of staggering due to increased prices as a consequence of
increased inflation.
In order to eliminate the difficulties arising from the January
24th 1980 regulations that switched the economical conditions
from inflationist to deflationist economy, the main distributorship
of Motor Ticaret A.Ş. for moped sales was deleted and
Beko A.Ş. was appointed instead. The product range
and marketing methods were reviewed and necessary steps were
taken to meet the requirements of a new and severely competitive
market.
A
second motor type was manufactured for Mobylette in order
to develop a sports model. Taking into consideration
the interest shown for the new model, a product range consisting
of 6 models which included the innovations of the European
standards, was developed and the sales trend was increased
again. Integration investments were focused to control the
costs and the most costly investment of the company, namely
crankshaft - connecting rod group project, was completed at
the beginning of 1985. On the other hand, after
sales services were given priority and a network of maintenance
services were established all over the country and spare parts
distribution was facilitated as well.
However, with the new traffic law dated 1983 and came
into force in mid 1985, requiring Licence for Mobylette drivers
primarily created a shock effect and was a turning point in
moped business.
Depending on the differences in application, the issue of
driving licence continues to affect the sales from time to
time.
As a consequence of Bebimot A.Ş.'s merge with Beldesan
in 1986, manufacture and sales of bicycles attained the same
trend as moped sales with Beldesan - Beko cooperation.
At this period, quality was emphasised under a requisite
perspective including the causes of substantial freedom of
two - wheeled vehicle importation and cost reduction
As
of 1983, with more active foreign trade policy of Turkey,
motorcycle as an essential product of two-wheeled vehicle
series, started gaining importance, and specially with the
cheaper priced products imported from Iron Curtain countries
where State owned works did not reflect the actual cost
in export prices, gained a considerable market share.
During that period of time, just like other renown motorcycle
manufacturers, Yamaha signed a distributorship agreement
with Tatiş at İzmir for motorcycle and its parts. However,
because of various reasons, this cooperation did not yield
the expected outcome.
On the other hand, MBK, the firm that held the licence
for manufacture of moped, being eventually purchased by Yamaha,
and the events that arose in exporting parts to this firm
by Beldesan, created an affinity between Beldesan
and Yamaha. Consequently with the purchase of Tatiş
stocks in 1994, a distributorship agreement was signed
by the two firms and this, in time, led to an industrial
cooperation.
In conjunction with the commercial relations, the idea of
establishing a new firm that would undertake the manufacture
of moped - bicycle - motorcycle and their parts reached to
the point of realization after several negotiations and visits.
Thus, with 80% Beldeyama and 20% Yamaha partnership, Beldeyama
Motorlu Vasıtalar Sanayi ve Ticaret A.Ş. was established
and registered on 14-04-1997.
|
|